With women comprising more than half of running event finishers in the U.S., running brand designers are on a mission to incorporate functional, flattering and distinctive elements to meet the unique needs of female athletes. That doesn’t mean bells and whistles just for show and, fortunately, it no longer means “shrink it and pink it” either. Think more along the lines of thoughtful design elements like multi-panel construction for a better fit, soft fabrics and feminine details with a confident vibe.

We spent three days checking out new women’s gear at The Running Event trade show from Dec. 2-5 in Austin, Texas, and here are some of the most noteworthy things we found.

RELATED: What Caught Our Eye at The Running Event

Altra Performance Full Zip Jacket, $130
Soleus Signature Series Alysia Montaño
Būband, $40
Adidas Primeknit ½ Zip, $120
361 Degrees
Skins Full Tights, $109
Kari Traa Rett ½ Zip, $110
Pearl Izumi Escape Thermal Full Zip, $120
Oofos Slide, $60
Nathan Hipster, $25
MPG Spireton Capris, $68
Mizuno Breath Thermo Baselayer Crew Half Zip, $85
Lole Trace Short. $60
Reebok One Series Short Bra, $55
Ultimate Direction Clutch, $40
The Micr“Oh” Ball, $35
Zoot