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On Friday Martin Franklin, the CEO of multinational consumer and industrial products company the Jarden Corporation, completed his tenth 10k run in ten days. Franklin, an experienced ultra marathoner and multi-time Ironman finisher, took up the challenge as a way to inspire Jarden’s 25,000 employees to embrace an active lifestyle.
In 2006 Dean Karnazes ran 50 marathons in 50 days in 50 states. When Martin Franklin, the 45-year old CEO of a 2.76 billion dollar conglomerate called the Jarden Company, told his son about Karnazes’ mad running feat, they boy responded, “You know, you should do that with your company.”