Popular road racing series goes shorter but provides same unique experience.

After 14 years of putting on world class marathons and half-marathons across the country, Competitor Group Inc., the leading media and event company in the endurance sports industry, is reaching even further…by getting shorter. The Rock ‘n’ Roll Chicago 5K will debut the company’s expanded focus toward shorter distance races and will take place on Sunday, June 19th, 2011.

In familiar Rock ‘n’ Roll style, the Rock ‘n’ Roll Tune-Up Series will feature musical motivation along the course and a finish line concert. Runners training for a half or full marathon will have the perfect chance to “tune-up” their legs and lungs for a bigger Rock ‘n’ Roll challenge by participating in the new event. The new format also offers the perfect introduction to distance running for first-timers.

“The surging popularity of half-marathons across the country really demonstrates a strong desire for shorter distance events,” said Scott Dickey, president of Competitor Group.  “As we look toward the future, we hope to broaden our scope and reach even more runners. We’re excited to introduce this new concept in a great city like Chicago while still maintaining the quality production and fun Rock ‘n’ Roll experience our participants have come to expect.”

The course will start and finish in beautiful Lincoln Park at Montrose Harbor Beach and feature a loop course encompassing park pathways. Runners will rock out to the sounds of a live DJ along the course, motivating and entertaining them every step of the way. After crossing the finish line, participants can relax and celebrate at a post-race concert in Lincoln Park. All participants will receive a participant t-shirt, finishers medal and entrance to the finish line festival.

More information, including registration instructions, are available online at: runrocknroll.com