The women’s athletic apparel company, Oiselle, will become the official team apparel of the Yale women’s cross country and track and field programs starting this fall semester. After opening up their flagship store in Seattle—where they are headquartered—earlier this summer, the women’s running brand has entered the collegiate market with its first university partnership.
“We are very excited about outfitting our women in Oiselle,” said Coach David Shoehalter, the director of Yale track and field and cross country, in a press release. “Sally and her team have worked hard to craft a look for our team that is modern yet still respects the history and tradition that Yale track and field and cross country embody.”
The Connecticut-based Ivy League school not only has a rich history in women’s cross country and track and field—the 1987 cross-country team placed third at the NCAA Championships, the highest ever women’s team finish by an Ivy League school to date—but also has strong connections with Oiselle. Professional middle distance runner Kate Grace graduated from Yale in 2011 and Oiselle investor Sarah Lesko (neé Smith) was also a Yale cross-country captain and former school record holder in the 90s.
“In the same way that Oiselle was founded to rethink women’s athletic apparel, this was a chance to rethink what a collegiate kit could be and look to raise the bar,” said Oiselle founder and CEO Sally Bergesen. “But the best part of course will be seeing the athletes in motion. We’re incredibly honored to have them wearing Oiselle!”