Clif Bar, Kind and Kashi Showcase New Products at California Expo
Here's a sneak peek at natural food products hitting the market from well-known brands such as Clif Bar to smaller start-ups.
Our editors went to Anaheim, Calif., to check out and test out new natural food products hitting the market from well-known brands such as Clif Bar to smaller start-ups touting their unique concoctions.
This past weekend more than 2,500 booths filled the Anaheim Convention Center with brands showcasing their latest non-GMO, organic, paleo-inspired, quinoa-based, gluten-free, protein-packed, sriracha-flavored products. The annual Natural Products Expo West was launched in 1981 to help natural product manufacturers connect with distributors and retailers. Now the massive expo is a testament to an increasing awareness of natural ingredient uses and consumption. As runners, it’s especially important to know what we’re putting into our bodies. Our editors took note of upcoming trends in clean fueling to watch out for this year.