New Sports Nutrition at Natural Products Expo West

From March 9 to 13, the annual Natural Products Expo West showcased the latest trends in all-natural, non-GMO, organic, and/or gluten-free products. More than 3,000 companies and 70,000 attendees filled the Anaheim Convention Center in California, representing the industry’s healthiest brands. Amid the bonanza of food booths, our editors taste-tested and scouted out the newest, most intriguing and unique flavors, ingredients and products in sports nutrition, including new fuel items from popular household names such as Clif Bar and GU, protein bars made with cricket powder, several variations of meat bars, and more!