Bar Hopping: Clif Adds Kit’s Organic

The new bar is organic, simple and delicious. 

Clif Bar & Company is lightening things up with Kit’s Organic Fruit + Nut bars, a new snack bar made with just a handful of ingredients.

The gluten-, soy-, dairy-, and sugar-free bars, which launched in late May, reflects the lifelong passion for organic food, an active lifestyle and experience with sustainable farming of Kit Crawford, Clif’s co-CEO. The bar’s blend of tender, organic fruit and crunchy nuts draws upon Crawford’s life experiences on her family farm and in her kitchen, where she developed a passion for organic ingredients and handcrafted food.

With a good balance of fats and protein, the bars, which have a similar texture to Lara bars, are light enough to eat pre- and post-run without feeling too full.

Clif Bar brings Kit’s Organic, the newest in Clif Bar’s portfolio, to consumers during its 20th anniversary year.

“When I stepped back to think about what I’d want in a new snack, I knew it had to be organic, it had to be made with simple ingredients and it had to be delicious,” said Crawford.

Kit’s Organic comes in four flavors: cashew, berry almond, chocolate almond coconut and peanut butter.