sponsored: #RUNNOVATION – What We Wear
That Was Then
When the first running boom hit some 40 or so years ago, runners seemed to have limited apparel options: short shorts, singlets and cotton tees. If it got cold outside, cotton sweatpants and hooded sweatshirts were the best ways to keep warm. These trends held true for another two decades as runners rocked the same style of tops and bottoms regardless of their body type or where they were running. Variety in your running wardrobe wasn’t necessarily discouraged — it just wasn’t available.
This is Runnovation.
Short shorts and sweats haven’t gone away, but there are now a multitude of apparel options available to runners that address a wide variety of preferences and body types. Shorts now range from high-cut splits to knee-length baggies. Heavy hoodies have given way to lightweight, wind-resistant jackets. Technical fabrics have replaced cotton from head to toe, allowing you to run comfortably regardless of the weather. Whether you like skin-tight spandex from head to toe or loose-fitting tops and bottoms, runners now have a wide variety of awesome apparel options available to them.
