October is Breast Cancer Awareness Month, making pink the hot color of the season for runners. Many running brands donate a portion of proceeds from the sale of limited-edition items to organizations dedicated to fighting breast cancer and helping breast cancer patients and survivors.
For example, New Balance has announced it will contribute 5 percent of each product sold from the New Balance’s Lace Up for the Cure Collection to Susan G. Komen, with a guaranteed minimum donation for $500,000 each year. Balega is donated $1 from the sale of every pair of its Grit and Grace Enduro Socks to the Breast Cancer Fund. Adidas announced it will donate 10 percent of net sales from its Unstoppable line to the National Breast Cancer Foundation, while Newton Running is donating $5 from the sale of every pair of racing shoes in October to BreastCancer.org. Skechers Performance has released limited-edition footwear and apparel lines in conjunction with the American Cancer Society and is also sponsoring the 2015 American Cancer Society Making Strides Against Breast Cancer walk on Oct. 24 in San Francisco. Meanwhile, Under Armour last year announced that its successful Power In Pink program allowed it to donate $10 million to help create the Under Armour Breast Health Innovation Center at the Johns Hopkins Kimmel Cancer Center in Baltimore.
Click through the pink-themed gear supporting the cause below.