That Was Then
Cotton was king. Actually it was one of the only options when it came to fitness apparel. Cotton may be soft, but it soaks up sweat, and is slow to dry, leaving runners feeling soggy and quite possibly chafed. Ouch. Early versions of polyester running clothes weren’t much better and lacked the breathability and wicking properties of modern, technical fabrics.
This is Runnovation.
Now runners can choose clothing made of fabrics that cool (like the New Balance Impact Short Sleeve, pictured, which featured NB Ice technology that wicks away moisture and works to cool skin by approximately two degrees), warm, wick, dry quickly and even have antibacterial properties to ward off musty smells. Racers have also come to expect a technical tee as part of their race experience and a wearable memento of running accomplishments.