Strava Introduces Live Segments For Mobile Devices

The latest Premium feature aims to inspire athletes to improve their performance.

Strava, the popular GPS tracking app and online community of runners, cyclists and triathletes, is introducing a new feature for Premium members—Live Segments—on mobile devices. Live Segments, which launched last summer on Garmin cycling computers, offers real-time audio cues and visuals of an athlete’s current effort on a segment, their personal record for that segment and shows the person they’re chasing at the top of the leaderboard.

“Last July, we launched Live Segments for Garmin cycling computers and saw that athletes really enjoyed the feature. We wanted to extend that positive experience to the millions of athletes who use their phone for riding and running,” says Aaron Forth, Chief Product Officer at Strava.

So how does it work? After starting a run through the app on your phone, the screen automatically changes to Live Segments mode and shows a map of the upcoming segment, including a notification bar with segment name and start location, when runners or cyclists approach a starred or popular segment. The feature also provides audio cues so athletes can listen to their progress on a segment, and color coding makes it easy to view progress on the screen.

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