That Was Then
When cold weather came calling and runners wanted to keep running, wool was a smart choice. But styling, like the pictured sweater, wasn’t always sport friendly (seam chafing, ouch!) and wool, especially wet wool, felt itchy against the skin.
Cotton became another popular option, but runners quickly discovered that the initial feeling of cotton coziness turned cold when cotton got wet from sweat and the elements.
This is Runnovation.
Now, sport specific styling and fabric innovations let runners find their stride in any weather. Details like thumb holes, venting in high-sweat zones, smooth seams and cuts that fit and layer comfortably let athletes create custom combinations to work with their personal thermometer and with whatever Mother Nature delivers.
New fabric structures and treatments allow garments to wick away perspiration, dry quickly, block wind and repel moisture, meaning runners stay warmer longer. Even wool has gone high tech with new fiber-processing systems that deliver a smoother, non-itchy wearing experience.