Have you looked at what’s inside your shoe boxes lately?
Shoe boxes are almost irrelevant these days, or so it would seem. Sure, they help manufacturers ship shoes and help running shops keep them organized, but what’s in it for the runner? Most of us rid ourselves of the boxes and simply flatten them into a recycling bin. But take a closer look and you might find something else. In recent years, many shoe brands have gone out of their way to develop more environmentally friendly shoe boxes and some have taken the opportunity as another way to reach the runner—either with marketing propaganda, instructional information or some kind of inspirational nugget. Click through these photos to get a glimpse on what’s inside a few shoes boxes on retailer shelves now.