sponsored: #RUNNOVATION – Socks
That Was Then
Crew socks and tube socks, remember them? Once the hallmark of serious athletes, from runners to basketball players, and teenagers emulating their sports heroes, crew and tube socks were rather shapeless tubes of sweat-soaking cotton that went from your toe to your ankle or calf.
This is Runnovation.
What’s old is new again, with sports socks once again reaching toward your knees, but now the purpose is functional, not just questionably fashionable. Technical fabrics wick away sweat to keep feet drier, while compression helps to stimulate blood flow to runner’s weary legs, both for running and recovery.
