Sneak Peek: 2017 Boston Marathon Celebration Jacket
Adidas has unveiled the official 2017 Boston Marathon Celebration Jacket.
Who’s running Boston in 2017? Here’s your first reason to get excited: Adidas has unveiled the official 2017 Boston Marathon Celebration Jacket. The jacket, which sells for $110, features glow-in-the-dark race graphics embroidered on the left chest and back, along with “B.A.A. 26.2” on the back of the neck. It was made with adidas’ Climaproof technology, which means it’s waterproof and windproof yet still breathable.
“This is the most anticipated reveal in our sport each year, eagerly anticipated by new and veteran runners alike,” said Jack Fleming, marketing and communications director for the B.A.A., in a press release. “The jacket has been created to reward not only the accomplishment but also the hard work necessary to run Boston. If our finishers’ medallion is worn for the hours or perhaps even the day following the historic race each year, then the Celebration Jacket is proudly worn to signify the fact that one has crested the sport in a pinnacle and deeply personal achievement.”
The 2017 Boston Marathon will be held on April 17, but the jacket is available in the U.S. now at adidas.com.