Billionaire Branding: Brooks Releases New Berkshire Hathaway/Warren Buffett Running Shoes

Brooks has released images of the new Berkshire Hathaway running shoe—a special edition of the Transcend 3 stability/support shoe it developed in honor of its parent company and its CEO and chairman, Warren Buffett. (Seattle-based Brooks Sports Inc. is a wholly owned subsidiary of Berkshire Hathaway Inc.) The shoes will be sold for $170 at the Berkshire Hathaway annual shareholders meeting at the end of April in Omaha, Neb., just before the annual Invest in Yourself 5K on May 1. The shoe features a caricature of Buffett on the heel and “Berkshire Hathaway” printed on the guide rail and on the upper. Past versions of a special Berkshire shoe have included the Adrenaline GTS 12, PureCadence 2, Transcend and Glycerin 12. The shoe has an 8mm heel-toe offset (31mm/23mm for men, 29mm/21mm for women) and weighs 10.9 oz for a men’s size 9 and and 9.5 oz for a women’s size 7.0. Scroll through the images below to see the men’s and women’s versions of the shoe.