sponsored: #RUNNOVATION – Running Bras
That Was Then
When the women’s running revolution began in the ’70s, ladies ran in their everyday bras, resulting in chafe, wayward straps and sore chests. In 1977, runners Lisa Lindahl and Linda Schreiber with costume designer Polly Smith stitched two jock straps together to make the first running bra. Initially called the Jockbra, their design provided support with stay-put straps and no pokey hardware.
This is Runnovation.
Today’s sports bras are made to accommodate all shapes and sizes, offering support through a mix of encapsulation, compression and adjustable straps. Smooth, technical fabrics wick sweat and feel good against the skin, while flattering designs and bright colors let running bras take center stage.
