Puma’s New Shoes Give Runners A Customizable Fit In The Easiest Way
Puma introduces brand new NETFIT technology that allows runners to customize their shoe by changing the way it is laced up.
Puma’s new Speed Ignite NETFIT, joins a growing number of customizable running shoes hitting the market. However, the brand has a simpler take on the growing trend: just change up the lacing.
Puma introduced NETFIT technology, described as “a unique customizable lacing system that offers infinite performance and style options.” The sock-like upper portion of the shoe is made from a high grade netted mesh that attaches to a form-fitting base. The mesh allows runners to lace the shoe to best support their needs.
Although the Speed Ignite NETFIT is a neutral shoe, Puma provides five different lacing strategies: standard, stability, wide foot, narrow foot and heal support. They encourage runners to experiment with different lacing options to find out what works best for them.
In addition to a customized fit, Puma also hopes these shoes will make a style statement. “It’s a performance innovation that allows for athletes at every level and across a range of sports to create their own, perfectly customized fit,” said global marketing director Adam Petrick in a press release. “But maybe even more exciting are the opportunities for creativity—anyone can use laces of different colors, widths, lengths and styles to create a personal expression for each individual taste.”
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Usain Bolt will be wearing shoes with NETFIT technology while training for the 2017 World Championships, taking place in London this summer. “The best thing about the NETFIT Technology is that it is customizable and I can lace them any way I want; not only to get the best fit, but it gives me the opportunity to be creative with it,” explained Bolt at the shoe launch. “Sometimes you wish you could just design shoes purely tailored to your own feet and now you can.”
The Puma Speed Ignite NETFIT is available now and retails for $140. The brand is also adding NETFIT technology to other sports and lifestyle shoes later this year.
