Get a sneak peek at some of the hottest gear you’ll see in stores later this year!
The holidays may be over, but it was Christmas morning for three days to more than 20,000 curious gear junkies who invaded snowy Salt Lake City for the Outdoor Retailer Winter Market show from Jan. 19-21.
The twice-annual industry tradeshow, which highlights the latest innovative products for the upcoming season, set an all-time record high in attendance with its largest winter market crowd ever since 1996. Held at the Salt Palace Convention Center, the not-open-to-the-public show welcomed 950 exhibitors who filled the ballroom, hallways and entire 679,000-square-foot main floor, hoping to entice hungry gear enthusiasts and retailers.
Scott Beck, president and CEO of the Salt Palace, says the show generated an estimated $20 million for the local economy and that roughly 10 to 12 percent every year are new exhibitors, which is what has given the show great relevance.
The show, held every winter and summer, featured a celebrity appearance by Bear Grylls, star of the television series, “Man v. Wild,” who was promoting his new outdoor apparel line, Craghoppers. Top honors went to The North Face who took home the coveted “Gear of the Show” award from Outside magazine for its $1,300 lightweight inflatable vest meant to keep skiers afloat in an avalanche.
Most of the products showcased in the photo gallery above won’t hit retailers until the summer, but scroll through it to get a sneak peek of what to expect next season.