Versatility, and not sacrificing style for function, is the main objective.
Written by: Cielestia Calbay
When Evelyn Trempe founded Lole in 2002, she was hoping to solve a dilemma most women often face: not sacrificing style for function. Trempe wanted a one-stop wardrobe for her outdoor and fitness activities that were fashionable enough for socializing and running errands in; a gym-to-street type of apparel.
“As my life became more multifaceted, I looked for clothing versatile enough to suit my needs as a woman with a family, career and friends, and always makes time for her favorite sports,” said Trempe, who enjoys running, cycling and other activities. “Neither my friends nor I could find anything we could relate to so we decided to create outdoor-fashion-tech wear for women like us.”
Lole, which stands for “Live Out Loud Everyday,” is an activewear and outerwear collection for running, fitness, swim, yoga and the outdoors. Trempe describes the Lole woman as somebody who enjoys being active and outside, and “seeks a spark for herself everyday.”
Though the collection covers an array of activities, each piece is not sport-specific and is versatile enough to be worn across the board. Most of its lifestyle-oriented items use Lole’s 2nd Skin fabric that retains shape but still allows for plenty of movement.
“It’s about a fluid collection that can take a woman through her busy day and active life, season to season,” said Trempe. “She might be a runner, a yogi, a mom, a leader in her community – one of all of those things. She needs apparel that can take her through her day and all of these activities with unapologetic style and bold color.”
To stay on top of other female-minded brands, Lole is constantly reinventing themselves with each season. The brand employs a design team with a keen eye towards fashion and also recently brought on Andy The-Anh, who has a background in couture, as lead designer.
Lole uses eco-friendly fibers and fabrics like organic cotton, Tencel and even 100 percent post-consumer plastic bottles, in addition to technical material like polyester and wrinkle-free cotton with UPF 50+ ratings.
The current Fall 2011 and Winter 2012 collection was inspired by parks across the globe, from the urban ambiance at Central Park to the nature-abundant Stanley Park to Barcelona’s uniquely undulating Guell Park.
“It’s like a taste of the outdoors: blueish hues of the river and lakes to the deep reds of twigs and bark,” said Trempe.
For Spring/Summer 2012, look for running tunics, one-piece jumpers, layering and feminine details like ruching and subtle ruffles.