Brooks Unveils Genesys Prototype For Personalized Shoes

In March, we told you about Brooks’ partnership with HP Inc. and Superfeet to create custom running shoes for athletes. To do so, the brand would be using FitStations that are located in select retailers across the nation. Today, they released a prototype of the shoes that will get made with this technology. The Brooks Genesys will be the brand’s first personalized running shoe based on an individual’s unique biomechanics.

“At Brooks we are focused on developing industry-leading innovations that deliver the best experience for runners. To achieve this vision, we continue to invest in in-depth biomechanics research and partnerships with key industry leaders,” said Brooks senior vice president of global footwear Patrick Pons de Vier. “We believe the future of performance running is personalization, and the Brooks Genesys is the first step in delivering this experience to runners.”

Although the shoes aren’t made on the spot, the process allows runners to get precise measurements of their feet by collecting data on items such as foot pressure, gait and joint movement. This digital profile will then help to create a 3D rendering of the shoe. Once all the data has been collected, your shoe will be made using a DESMA polyurethane injection-molding machine and then shipped to your door.

FitStations are currently in select retailers (see list here) and Genesys shoes will be available for order at those locations in early 2019 and globally soon after.

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