ASICS Goes Bold With New Gel Quantum 360 Shoe

ASICS takes their signature GEL cushioning to the extreme.

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NEW YORK — ASICS unveiled a new shoe that takes the company’s signature Gel cushioning to perhaps its ultimate extension before a group of editors in Manhattan on Tuesday night.

The Gel Quantum 360, due to hit stores in July, is the first ASICS model to feature a midsole consisting entirely of the company’s proprietary Gel cushioning material, a response to a request frequently heard from runners.

“People consistently told us, ‘give us more of the Gel feeling’,” said Clara Kerley, a member of the footwear design team that began working on the Quantum almost five years ago. “We think we’ve delivered that with a shoe that’s outside the box for us—it’s really kind of our ‘concept car’ of running shoes.”

The full length Gel midsole varies in density from the lateral to medial side in the heel, providing a degree of stability that is enhanced by the company’s first full-length Trusstic footbridge. It’s radically different from that found in other ASICS shoes—in the Quantum, the footbridge runs around the perimeter of the sole to provide guidance throughout the gait cycle.

While the Quantum, which will retail for $170, is targeted toward runners with a neutral footstrike seeking an extremely cushioned shoe, Kerley said it would work for mild pronators looking for a cushioned model for some of their easier-paced runs.

A men’s size 9 weighs 11.9 ounces, and a woman’s size 7 comes in at 9.9. The shoe features a moderate 10mm drop from its 22mm heel to 12mm forefoot. The initial release comes in four men’s and four women’s colorways, with a special graffiti-inspired pattern for the New York City Marathon to come in November.

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