adidas Partners With Female Artists To Design Shoes For Each State
Adidas commissioned female artists to design one-of-a-kind shoes representing each state for their BOOST the Nation collection.
adidas has turned their women’s UltraBOOST X running shoe into true works of art.
In partnership with lifestyle website Refinery 29, adidas commissioned 11 celebrated female artists to design one-of-a-kind shoes representing all 50 states for their BOOST the Nation collection. The artists took their inspiration from each state’s landscape, culture and landmarks. The results are vivid, diverse and unique, turning the UltraBOOST X shoes into a fashionable yet functional showcase of state pride.
“The custom sneakers designed for women by women celebrate the diversity and creativity of this country, while intersecting sport and art in a unique and shareable way,” said Hallie Johnston, SVP, Client Services & Strategy, Branded Content at Refinery29.
The limited edition shoes are only available through a digital silent auction on adidas.com. The bids on certain shoes are climbing steadily—Pennsylvania is up to $2,000 while Ohio is at $1,000. However many others are still under $200. The auction ends today, July 11, so if you want to to be the only runner to own your state shoe, put in a bid ASAP.
All of the funds raised through the auction will be donated to Women Win. The global organization helps to empower young girls with leadership skills and address gender equality through sport. There is an option to donate to the cause even without winning a shoe.
“As a brand that walks the line between sport and creativity, we saw the triple white silhouette as a blank canvas full of possibilities to collaborate with powerful and expressive women in a way that would celebrate differences and highlight the unique characteristics that unite us,” said Alexa Andersen, U.S. category director for women’s running at adidas, in a statement.
To see all 50 pairs of custom UltraBOOST X shoes and place a bid, head to adidas.com.
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