Adidas announced on Monday that it will be making 3D technology shoes available to purchase for the first time with a limited edition release this week. The 3D Runner will be available for $333 via adidas Confirmed in New York with sign-ups starting Dec. 12 and reservations opening on Dec. 13. The shoes can be picked up on Dec. 15 at adidas NYC, the brand’s new flagship store. (A limited number of the shoes will also be made available on Dec. 15 in London and Tokyo.)
The 3D Runner shoe features an engineered 3D web structure with dense zones in high force areas and less dense zones in the low force areas, allowing for the optimum level of performance. It also features a 3D printed heel counter, which is integrated into the midsole and avoids the typical process of gluing or stitching. Adidas says benefits include greater elasticity, compliancy and support. The shoe is topped off by a black knitted upper that has been engineered for style, superior fit and performance, the brand says.
“This is just the beginning,” said Mikal Peveto, senior director of adidas’ Future team, in a release. “Creating customized shoes based on an individual’s footprint—including their running style, foot shape, performance needs and personal preferences—is a north star for the industry and adidas is leading with cutting edge innovations.”
Adidas unveiled the 3D Runner in August when a select number of its top athletes—including Team GB heptathlete Jessica Ennis-Hill, USA swimmer Allison Schmitt and Colombian BMX cyclist Mariana Pajon—were gifted pairs.
This comes on the heels of New Balance selling 44 pairs of $400 running shoes that were the first to incorporate its 3D printed midsoles last April. The New Balance Zante Generate, which were sold from the New Balance Experience Store in Boston during the Boston Marathon weekend, were the first of its kind available to consumers. (The brand sold 44 pairs as a nod to New Balance owner and chairman Jim Davis, who bought the company 44 years ago.)