The new shoes are only available at runDisney race expos.
A year ago when New Balance unveiled the first official shoe of the runDisney race series, the response was overwhelming. It sold several hundred pairs of the men’s and women’s red, white and yellow Disney-themed 860v3 stability trainers in the span of a couple of days—every last pair it had available at the Walt Disney World Marathon Weekend expo. “We’ve never seen anything close to that kind of an excitement for a shoe,” says Josh Rowe, who heads up global performance marketing for New Balance. “People stood in line for an hour and bought any size that was left, even if it wasn’t close to their size.” The theme continued throughout the remaining six runDisney races in 2013.
New Balance has designed two new runDisney running shoes for 2014: One is based on its updated 860v4 stability shoe ($125; with a Sorcerer Mickey theme for men and a pink polka-dot Minnie Mouse theme for women); the other is an adaptation of its revised 890v4 neutral cushioning shoe ($120; with an orange and blue Goofy theme for men, and a blue and white Cinderella motif for women). Race kits with footbeds highlighting each of the seven RunDisney races, collectible lace charms and a special sticker will be sold separately. The 860v4 shoe will be available in kids’ sizes ($72) with a Minnie/Mickey theme. The new shoes will debut at the Walt Disney World Marathon Weekend expo in Orlando, Fla., on Jan. 8–12 and will only be available at runDisney events.
Click through the photos of the 2014 New Balance runDisney shoes below!