This summer Tracksmith is motivating you to run your fastest time. The small startup running brand based out of Wellesley, Mass., founded in 2014 announced the launch of the Personal Record Bonus, a program that rewards everyday runners $250 in store credit for achieving a personal record between June 21 and Aug. 31 wearing Tracksmith gear.
This isn’t the first rewards program implemented by a brand to generate revenue for the company, but it may be the first to make you literally run for it—which could make it all that more rewarding.
“Professional runners are often rewarded for breaking records,” said Tracksmith founder and CEO, Matt Taylor in a press release. “And internally, we’ve long had a cash bonus for any employee who runs a PR. So with the PR Bonus we wanted to extend this tradition to the wider running community, challenging and rewarding those who are willing to chase personal excellence. Pursuing a PR takes dedication, grit and a lot of hard work. We think that is an effort and achievement worth incentivizing.”
In order to be eligible for the reward, the PR must be achieved in an organized race of 800 meters or farther with a race photo (in Tracksmith gear) and published results that must be submitted as evidence on the Tracksmith website.