Women’s Running Apparel and Accessory Highlights for 2016

With women comprising more than half of running event finishers in the U.S., running brand designers are on a mission to incorporate functional, flattering and distinctive elements to meet the unique needs of female athletes. That doesn’t mean bells and whistles just for show and, fortunately, it no longer means “shrink it and pink it” either. Think more along the lines of thoughtful design elements like multi-panel construction for a better fit, soft fabrics and feminine details with a confident vibe.

We spent three days checking out new women’s gear at The Running Event trade show from Dec. 2-5 in Austin, Texas, and here are some of the most noteworthy things we found.

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