The North Face And Patagonia Reign At Social Media Awards

Many brands are embracing and utilizing social media to engage their fans. 

Earlier this year, trade publication Outdoor Magazine recognized the leading outdoor brands that have embraced and utilized the power of social media to successfully engage the greatest number of fans during the past year. This year’s top winners are:

Facebook’s Most Liked: The North Face – (1,497,218 fans)

Twitter’s Most Followed: Life is good – (69,887 followers)

YouTube’s Most Viewed: Patagonia – (4,236,734 total channel views)

Outdoor Magazine used Fansometer’s system of measuring influence, and began tracking and publishing social media brand rankings for the outdoor industry in late 2009. Since then, results have been updated daily online at odrmag.com and published in the weekly e-newsletter and monthly issues of the magazine.

Facebook’s Top 10 (Fans)

1)        The North Face – 1,497,218

2)        Life is good – 1,071,926

3)        Timberland – 558,307

4)        Jansport – 441,315

5)        Crocs – 427,734

6)        K-Swiss – 216,839

7)        Costa Sunglasses – 187,818

8)        New Balance–172,503

9)        Vibram Fivefingers – 169, 594

10)      Columbia – 148,824

Twitter’s Top 10 (Followers)

1)        Life is good – 69,887

2)        The North Face – 54,931

3)        Patagonia – 44,941

4)        Columbia – 26,150

5)        Keen – 24,236

6)        Crocs – 19,792

7)        Brooks Running – 19,346

8)        Vibram Fivefingers – 18,879

9)        New Balance – 15,3211

10) Timberland – 15,063

YouTube’s Top 10 (Channel Views)

1)        Patagonia – 4,236,734

2)        Salomon Freeski – 4,111,338

3)        Columbia – 3,844,262

4)        K-Swiss – 3,617,178

5)        Salomon Running – 1,674

6)        Petzl – 1,671,680

7)        The North Face – 1,465,420

8)        Prana – 1,370,573

9)        Marmot – 1,322,808

10)      Vibram Fivefingers – 978,194

To see how other brand ranked, visit www.odrmag.com