Strava is making June all about the mile. The social network for endurance athletes is encouraging their users to try to run a PR in the distance this month. Ten lucky milers could even win shoes.
The goal of the Strava Mile “is about bringing all kinds of runners together to celebrate a big, bold effort and smash a few (million) PRs,” according to a company press release.
The task is simple: Runners should take to the track or road and attempt to run their fastest mile. Users can then upload their time and story to Strava. By using the hashtag #MyMile in the activity title, users will automatically be entered for the chance to win a pair of free running shoes from wiggle.com. Even if your mile falls short of a personal best, you can still enter. Ten winners will be chosen at random at the end of the month.
The company is also encouraging users to share their attempts on Twitter, Facebook and Instagram as well. The most creative mile attempt photos and posts will be awarded limited edition Strava socks from The Athletic.
Besides the potential for a new PR and free shoes, Strava users can contribute to making their city and country just a little speedier. The company released data about how fast, on average, runners in different cities and countries can run a mile. The speediest city in the United States is Boston, Mass., with an average best mile time of 7:54. Portland, Ore. then follows with an average of 8:00 per mile. Finally San Francisco rounds out the top three in 8:03 per mile. However when it comes to global times, the U.S. is only ranked 18th, with a fastest mile average of 8:31. The four swiftest countries are Sweden, France, Switzerland and Norway.
The Strava Mile challenge runs through June 30th.