On Monday, GPS-tracking app Strava announced the launch of Strava Local, a new data-powered, athlete-curated travel guide for runners and cyclists that highlights popular routes as well as the best spots to stop for a picture, grab a cup of coffee or purchase gear. At launch, Strava Local features 12 cities around the world, including San Francisco, Denver/Boulder and New York in the U.S. More cities will be added soon.
“Strava Local is a scalable platform that we plan to take to many additional cities in the near future,” says Erik Joule, Strava’s Chief Commerce and Marketing Officer. “Strava athletes are active across the globe, and whether traveling to Los Angeles or Melbourne, the insights our data and local experts hold can inform traveling athletes everywhere.”
Strava Local, which can be accessed on the desktop site or on a mobile device, cultivates data from the community’s millions of uploaded activities to explore where athletes run, ride and stop in the world’s most active cities, and is based on data from over 38 million activities uploaded by Strava community members. Strava’s product team then works with local influencers to ensure that each guide features the city’s best riding and running experiences.