Seb Coe Demands Anti-Doping Action

He wants more people held accountable for violations.

The Chairman of the 2012 London Olympic Committee, Lord Sebastian Coe, isn’t mincing words when it comes to doping in the sport. The Guardian reports that Coe, a former middle-distance ace from the United Kingdom who won four Olympic medals, is telling authorities responsible for curbing performance-enhancing drugs to “get tough” on coaching, athletes, and physical therapists who break the law.

The organization that Coe is referring to is WADA (the World Anti-Doping Agency), that has compiled a new code, which could be ratified and in effect in 2015. Specifically, the code would hold the violating athlete’s entourage accountable for doping.

Currently, WADA has limited authority to go after these entities.

“Let’s get tough with physios [physical therapists], let’s get tough with coaches, let’s get tough with managers and agents because they’re all part of this landscape,” Coe said. “This isn’t just something that we should be entirely focusing on the athlete, important as they are and responsible for everything they consume or ingest. It is really important this is a fight that we don’t lose and it’s a fight that we can win.”