OK, so running wasn’t front-and-center during the always-anticipated Super Bowl commercials on Sunday. No Meb, no Shalane or any of the other big stars of the sport.
The sport did pop up, sometimes randomly, in a few of the commercials that brands spent big bucks (more than $4 million for 30 seconds) to air, though. Here were a few:
Reebok unveiled its new “Be More Human” campaign in the days leading up to the Super Bowl, then showed this inspiring commercial during the game. Though it’s geared toward athletes in general, several scenes from The Spartan Race are shown, and that’s no surprise—Reebok is the title sponsor of the Spartan Race series.
Though this commercial aired before kickoff, running makes a somewhat humorous appearance as two AT&T employees are trying to spread the word that their company has the network’s strongest LTE signal. Among other places, they go to a marathon and tell runners on the course. “That’s awesome!” responds one runner, breathing heavy.
Toyota’s latest commercial features Amy Purdy, a Paralympic snowboarder, participating in a variety of activities and using her Toyota Camry to shuttle between stops. In the background, an inspirational speech by Muhammad Ali sets the tone. The opening scene shows Purdy, a bilateral amputee, running on two prosthetic feet.