Only well-trained runners can run 5:42 mile pace for a long time. That’s roughly the pace that pace that Amy Cragg ran while winning the 2016 U.S. Olympic Trials Marathon on Feb. 13 in Los Angeles.
But most people can run that fast—roughly 10.5 miles per hour—for about 10 yards or so, even in street clothes. Those who did won a free pair of Reebok running shoes in a rather unique promotion in Stockholm last week. According to a story in Adweek, the brand orchestrated an interactive outdoor ad display equipped with a built-in speed camera and tracking technology to measure the pace of pedestrians passing by it in the downtown area of the Swedish capital. Those who ran past the speed monitor faster than 17 kph (or roughly 5:42 mile pace) unlocked a clear plastic window box display to grab a brand new pair of Reebok ZPump 2.0 shoes. (Watch the video above!)
It’s the latest in a recent string of unique interactive concepts from running shoe brands. In 2011, ASICS challenged pedestrians to run as fast as Ryan Hall’s marathon pace for 60 feet in a New York City subway station and later put runners in a harness on a treadmill to see how long they could run 4:46 mile pace.