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Puma, Usain Bolt Take Over Times Square

Running shoe brands are getting pretty sophisticated about how they announce their new running shoes.

Running shoe brands are getting pretty sophisticated about how they announce their new running shoes. In recent years, there have been more TV commercials, retailer events and social media blasts touting new models. But on Feb. 10, Puma took over Times Square in New York City to announce its new Ignite running shoe.