Picky Bars, the Bend, Ore.-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Stephanie Bruce—launched the Feed the Dream Project on Thursday. It will provide 100 Olympic Trials qualifying athletes—regardless of sport—with a free 24-bar monthly Picky Club membership from March through July, 2016.
“As professional athletes ourselves, we know that pursuing high level sports is about more than any one race, and that there is a pull to the Olympic year that makes you extra determined to leave no stone unturned,” says Fleshman, the company’s CMO and a two-time U.S. 5000m champion in her own right. “Nutrition is a huge part of preparation, and quality food is freaking expensive. The majority of my racing career, there was no energy bar made of real food that applied sports nutrition principles for performance. Picky Bars is that bar.”
Fleshman’s husband, professional triathlete and Picky Bars CEO Jesse Thomas, says that one of the company’s main goals has always been to to support, encourage, and connect with athletes. The Feed The Dream Project is one way to provide direct, tangible support in an Olympic year.
“We’re proud and stoked to extend that support, particularly during a paramount time in these athletes’ careers,” Thomas says.