Picky Bars Collaborates with Elyse Kopecky to Develop New Fuel Products
The Oregon-based energy bar company will be expanding its product line outside of the real food energy bars it's become known for.
A new year means new developments for Picky Bars. The Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman and Steph Bruce announced a collaboration with Elyse Kopecky to lead new product development. As a graduate of the Natural Gourmet Institute and as New York Times bestselling author of Run Fast, Eat Slow (and an avid trail runner), Kopecky brings an expertise that will help Picky bars to expand into new foods, outside of the nine real food energy bar flavors currently available.
The news was first released on the Picky Bars’ Instagram account yesterday with an official announcement of Kopecky’s title as lead of product development.
“I knew Elyse from my early Nike days, almost 10 years ago,” said co-founder Lauren Fleshman in a press release. “When Elyse moved to Bend we got to catch up. Hearing her passion for changing the culture around nourishment for athletes, I knew she’d be a great fit for us.”
Fleshman also notes that this new collaboration with Kopecky will be the first step in creating fuel products beyond just the real food energy bars they’ve become known for.
“I love that Picky Bars is built on the same real food ethos that I believe in.” said Kopecky about her new role at Picky Bars. “Athletes need an incredible amount of nutrition to stay healthy. This collaboration enables me to get crafty with some of my favorite ingredients for energy and recovery.”
Picky Bar subscribers can look forward to first tastes from this kitchen collaboration in the coming months.