Pearl Izumi, a long-standing producer of athletic apparel and footwear, announced today that it will leave the running category and focus exclusively on cycling products in the road, mountain and triathlon disciplines. Pearl Izumi’s press release states that the decision reflects an “all in” commitment to its core interest in cycling.
Pearl Izumi’s running gear will be completely phased out by January of 2017. The company’s statement did not say if the decision is based on current trends in running or cycling participation. The non-profit Outdoor Industry Association’s most recent report shows flat to slightly declining participation in both road cycling and road running, though it also points to upward trends in off-road running, mountain biking and off-road triathlon.
Pearl Izumi USA, Inc., which is based in Louisville, Colo., is a subsidiary of Shimano America, Inc.
“Over the past 13 years, our Run team has designed award-winning product and gained a loyal consumer following. This is a tough decision, but it’s time to recommit to our core,” said Mike O’Connor, president of Pearl Izumi USA.
Read more from the Pearl Izumi press release.