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Patagonia is Doing Something Amazing on Black Friday

Earlier this month, Patagonia was in the news for closing stores on Election Day in order to encourage employees—and would-be customers—to cast their vote for President of the United States. Now, they are doing something of an even larger scale.

This Black Friday, Patagonia will be donating 100 percent of its global sales—in store and online—to support “grassroots organizations working in local communities to protect our air, water and soil for future generations.”

They already donate 1 percent of sales daily, but want to make a wider impact on one of the biggest consumer shopping days of the year.

They said in a statement:

“…during a difficult and divisive time, we felt it was important to go further and connect more of our customers, who love wild places, with those who are fighting tirelessly to protect them. This we know: If we don’t act boldly, severe changes in climate, water and air pollution, extinction of species, and erosion of topsoil are certain outcomes. The threats facing our planet affect people of every political stripe, of every demographic, in every part of the country. We all stand to benefit from a healthy environment—and our children and grandchildren do, too.”

If you do shop at Patagonia on Black Friday, they will also be sharing information both in stores and online of how to get in touch with grassroots groups and easily be active in your own communities.

Read More: The Cleanest Line Blog