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Nike CEO Mark Parker on Women’s Apparel, Wearables and More

Mark Parker discussed a variety of subjects during a recent interview with Bloomberg.

At the Nike Women’s Summit in New York City this week, Nike CEO Mark Parker sat down with Bloomberg for a wide-ranging interview that touched on a number of subjects.

Parker talked about the brand’s apparel for women, which is a large part of the business. Nike, Parker said, has been working with female athletes for more than four decades.

“And it happens to be one of the most vibrant and fast-growing parts of our business,” Parker said. “So we’re incredibly excited about where we are, and more importantly where it’s going.”

Parker also said Nike will join forces with Apple for wearables, which he says will be “a big part of the future.”

“I think the form it takes is what’s critical,” he said. “I think what you’ll see in the future are things that are more stealth, more integrated, more stylish and more functional.”

Parker also talked about Nike’s focus on sponsoring mostly athletes vs. events.

Watch the complete interview: