Nike is going to be offering their Human Race 10k event for the second year in a row. It is a really great idea, getting people from all over the world to come together an run a 10k on the same day and making it a worldwide “race.” Some cities will actually have races you can sign up for an run, or you can join all the people around the world doing the race on your own. You can even sign up via the Nike+ website to be a part of the run using your Nike+ system.
August 18, 2009 (Beaverton, Ore.) – Nike (NKE – NYSE) today kicked off registration for the 2009 edition of the Nike+ Human Race 10k running event, with launch events across the globe.
Last year Nike hosted the world’s largest, multi-city running event with nearly 780,000 people participating in the Nike+ Human Race. This year, the event’s sequel will take place on October 24, 2009 and will once again celebrate the sport of running by giving participants everywhere the opportunity to run together with others around the world. Nike is hosting runs in more than 24 cities but through Nikeplus.com, every city and every road can become a race day course. Some of the cities hosting races this year are: New York City, Los Angeles, Buenos Aires, Rome and London, among others. By combining the virtual running world with the physical, the Nike+ Human Race is open to anyone, anywhere.
“The Nike+ Human Race celebrates runners and their sport by connecting them to other runners around the world through this global event”, said Joaquin Hidalgo, Nike’s Vice President of Global Brand Marketing.
Once signed up for the Human Race, runners will be able to select to run in one of the organized races or wherever they are on race day by using their Nike+ iPod Sport Kit to log their run on October 24. There are also dozens of other opportunities to race by checking out the runs being hosted by Nike’s event partners in your area. Members of Nikeplus.com can also take advantage of Nike’s online training tools to fully experience the Nike+ community, which has already reached close to two million members worldwide.
Visit Nikeplus.com to register for the Nike+ Human Race as well as find out about the many run locations, charitable details and race festivities.
NIKE, Inc. based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit nikebiz.com.