New Nike+ App Connects Consumers to Gear, Events, Experts
The new Nike+ app seamlessly connects all of its other apps into one, creating a central hub for anything fitness related.
In a growing digital push, Nike released the new Nike+ app on Aug. 2. It joins and seamlessly connects to Nike’s other apps Nike+Running, Nike+Training Club, Nike+ Fuel and Nike+SNKRS, creating a central hub for fitness, expert guidance, shopping, news and events. The Nike+ app, available for iPhone and Android platforms, can be highly personalized to your favorite sports, Nike collections and even to your performance levels as measured by the other Nike apps.
Nikki Neuburger, Vice President, Global Brand Running at Nike, and Bob Bennet, General Manager of Nike+, said the app has been positioned to be the one place, across all categories, for athletes to connect with the best of Nike, its products, experts and events. Think of it as the Nike’s “all access pass” to all things digital.
The new Nike+ app includes:
- “Reserved for You” personalized product suggestions, ahead of general release and adapting to preferences over time
- Curated Pro-Tips, in the app’s feed, based on your sports, interests and performance level
- Access by phone, in person at Nike stores, or via chat to Nike+Experts who can help you reach your goals and chose gear
- Direct in app connection to Nike+Running and Training Club events around the world
- Scan-friendly pass for personalized in store service and event check-in
We gave the app an early test and were pleasantly surprised by the product selections and the expert tips. The app clearly understood we were a frequent user of Nike+Running with a preference for faster-paced mileage. It suggested Olympic champion Mo Farah’s training kit of an AeroReact singlet, AeroSwift shorts and Pegasus 33 as a collection to consider. (I actually own the AeroReact singlet and AeroSwift shorts.) At the Expert Tip of the day, I was surprised to learn that Mo doesn’t just like coffee in the morning but also has a cup when he is cooling down after his workouts.
To help create compelling engaging content and mobile experiences for athletes and to accelerate its digital connection to consumers, Nike also announced that it will open its first digital studio in New York City, staffed with experienced tech entrepreneurs formerly of Virgin Mega.
In other news, Nike will be updating its popular Nike+Running app this fall, making it more like Nike+Training Club. It will be renamed Nike+Run Club. It will have more and improved data fields, and an emphasis on extensive training and coaching plans. We were most excited to hear that a chosen training plan will adapt based on your results along the way and that the app will offer extensive new flexibility in sharing results with friends.