At least one of the predictions from the 1989 film Back to the Future Part II, in which Marty McFly and Doc travel to the future of well…today, has come true. Nike’s self-lacing sneakers became a 2015 reality and present day Marty has Twitter proof they’re here.
Last night Nike posted this tip-off tweet to Michael J. Fox of an ambiguous arrival of sorts, sending social media 80s pop-culture fans into a frenzy.
.@realmikefox see you tomorrow.
— Nike (@Nike) October 21, 2015
It was safe to assume that Nike would be releasing the actual self-lacing sneakers as showcased in the movie in perfect timing of “Back to the Future Day.” And this afternoon Michael J. Fox confirmed the rumors with this video tweet, demonstrating the power-lacing technology imagined 26 years ago:
“As the first, most celebrated wearer of the Nike Air Mag we wanted you to be the first to receive a living pair.” says Tinker Hatfield, the Nike designer who designed the movie’s original shoe, in a letter to Fox that arrived with the present-day pair.
In addition to Fox’s personal pair, Hatfield noted in the letter that Nike will be releasing more models of the Nike Air Mag in the spring of 2016 to raise funds for the Michael J. Fox Foundation. According to Wired magazine, the Nike Air Mag’s first release was in 2011, in which 1,510 pairs (without the power laces) helped raise $9.4 million for the foundation.
Now they’re back with 2015 power-lace technology and we’re thinking, when will Nike create power-laces for runners?