The above TV commercial looks to start a movement that removes the negative connotation associated with the phrase “like a girl.” And runners of all abilities quickly took to social media to join in on Sunday night after its airing during the Super Bowl.
Always, a brand of female hygienic products, launched the campaign in 2014, but it was brought to the spotlight with its 60-second Super Bowl commercial that aired in front of millions. Immediately after it showed, the running community joined in.
— Emma Coburn (@emmajcoburn) February 2, 2015
— USATF (@usatf) February 2, 2015
It wasn’t just professional runners, either. Many women made their contribution to the campaign, be it age-group athletes or college runners like Michigan’s Erin Finn:
— Erin Finn (@erinefinn) February 2, 2015
Several others posted their #LikeAGirl contributions on Instagram, including top marathoners Shalane Flanagan and Kara Goucher. Though Goucher brought it over to Twitter, as well.
— Kara Goucher (@karagoucher) February 2, 2015
There’s no consensus on what Super Bowl commercial was the “best” in 2015. But as far as buzz in the running bubble? #LikeAGirl ruled the night.