This week, HOKA ONE ONE launched their ‘Women Who Fly’ campaign, which highlights three inspiring women athletes in the running community. By sharing their stories, the brand is hoping to help other athletes overcome their own sets of challenges through the sport.
“We want to dive deep into our runners’ thoughts and motivations, determining what drives them and how it shapes their perspective on life,” said Wendy Yang, President of HOKA and of the Performance Lifestyle Brands at Deckers in a press release. “All of our subjects experienced a life-changing event, but running has allowed them to overcome these challenges, work through them and come out stronger. We hope to inspire all women, regardless of how much they run. We believe all women can fly over the earth.”
The films were directed by Joris Debeij, an Emmy Award-winning documentary filmmaker who has shot commercials for Apple and JetBlue, and has had work highlighted at SXSW, Sundance Film Festival and the New York Times.
Check out the three videos below:
Devon Yanko, HOKA-sponsored athlete and ultrarunner who used running to escape from abuse at a young age.
Catra Corbett, a trail runner who used running to overcome addiction.
Shirin Gerami, an Iranian triathlete who is embracing her culture and not letting it hinder her performance.