Photo courtesy of Virgin Sport
Finally we have the details of the first U.S.-based Festival of Fitness—Virgin Sport San Francisco—with the lineup recently announced by Virgin Group Founder Sir Richard Branson and Virgin Sport Global CEO Mary Wittenberg.
From October 14-15, 2017, athletes and fitness fanatics will descend up on San Francisco’s Civic Center Plaza for events such as the SF Bay Half Marathon, Twin Peaks Mile, and Go Fit Yourself Lineup featuring local studios, ClassPass and Flywheel Sports instructors.
“We are so excited to work with the City of San Francisco and our event partners to promote health, movement and community,” shared Mary Wittenberg, Global CEO of Virgin Sport in a press release. “Our Festival of Fitness offers a weekend of fun and unique challenges for everyone, from workout warriors to first timers to fans. We hope you will join us in celebrating both sport and San Francisco.”
The festival kicks off on Saturday at 9 a.m. with the Twin Peaks Mile, a new event that takes runners up the iconic San Francisco peak. Participants can then stick around at the finish line in the beer garden and take place in costume contests relevant to themed waves developed just for the race.
RELATED: 5 Places To Run In San Francisco
The fun continues on Sunday starting at 7 a.m. with the Virgin Sport SF Bay Half Marathon. The course begins and ends in the Civic Center Plaza, where runners, friends, family and more can finish the day off at the Go Fit Yourself Lineup at Civic Center. With three stages full of workout challenges, there will be something for every level of athlete.
Registration prices begin at $29 for the Twin Peaks Mile and $109 for the Virgin Sport SF Bay Half Marathon. To register and check out the full schedule for the Go Fit Yourself Main Stage, ClassPass Stage and FlyWheel Stage, visit the official website at