ESPN and TrackTown USA have agreed to a multi-year agreement to televise the launch of the TrackTown Summer Series beginning in 2016.
The TrackTown Summer Series—an idea which first surfaced with a trio of High Performance meets at Hayward Field (2006, 2007, 2008) leading up to the 2008 U.S. Olympic Trials and was followed by the highly successful Run TrackTown High Performance meet held in conjunction with the 2014 IAAF World Junior Championships—is a new domestic circuit of scored track and field meets featuring competition between top teams of elite athletes in cities on both the East and West coasts. The Series will culminate with a championship meet at historic Hayward Field on July 29, to be televised on ESPN or ESPN2.
“This is outstanding news for our sport,” TrackTown USA President and 2016 U.S. Olympic men’s head track & field coach Vin Lananna said. “We look forward to continuing to explore fresh and creative ways to spark interest in track and field in the U.S. We are excited about providing expanded competitive opportunities in the U.S. during the summer for our high-end athletes as they peak for major global championships. This kind of national exposure is hugely valuable for our athletes, fans and the entire sport.”
The TrackTown Summer Series was designed to give American track and field athletes world-class competitive opportunities on U.S. soil during the summer, something that has alluded them in years past and forced them to compete on the robust European track circuit. The agreement with ESPN will shine a spotlight on those athletes and provide viewers with a spectator-friendly window to watch their extraordinary performances.
“ESPN is proud to work with TrackTown USA and to televise the new TrackTown Summer Series, which will showcase some of the best athletes in the sport,” added Doug White, ESPN senior director of programming and acquisitions.
Allyson Felix, one of the most decorated female sprinters of all-time, was enthusiastic in her praise of both the TrackTown Summer Series and the broadcast agreement with ESPN.
“I am always looking for great ways to connect and engage with the fans of track and field,” Felix said. “To be able to do that at home is incredibly special and I’m excited to see more track televised in the U.S.”