The new adidas.tv site will offer content with their track and field “Super 7” athletes.
Adidas has launched a new website that will offer customized video content called adidas.tv. The site will allow users to share content they like from the site on blogs and social networking sites. Users can actually develop customized channels to broadcast the videos they want.
Track and field fans can look forward to content of the “Super 7” adidas athletes: Christine Ohuruogu, Tyson Gay, Allyson Felix, Jeremy Wariner, Veronica Campbell-Brown and Blanka Vlasic. Here is a short preview of what to expect as far as track and field videos: