sponsored: #RUNNOVATION – Why We Race
That Was Then
In the early days of racing, runners ran for themselves. Crowds were meager, racing fields small and events low-key with no course photographers stationed at regular intervals to document your progress. Racers ran to push themselves, to race against the clock and for their love of the sport.
This is Runnovation.
Races have become an opportunity to champion worthy causes and raise funds to help others. The race itself can be a fundraiser, like the Project Athena Richmond Relay Marathon (pictured), or participants can use races as a means to raise money and awareness for organizations — such as Leukemia & Lymphoma Society via Team in Training, and Susan G. Komen and the Race for the Cure — giving runners the opportunity to run for even more than fitness and good health.