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sponsored: #RUNNOVATION – Who Is Racing?

That Was Then

In the ’60s and ’70s, racing was most prevalent among a fairly homogenous group of men, often Caucasian and former collegiate athletes and club runners, looking to test their legs against the elite athletes of the day. Even in 1980, men represented 90 percent of the finishers in U.S. marathons.

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This is Runnovation.

Today, runners come from a variety of backgrounds in every age, shape, color and size. Running does not require years of coaching or a university pedigree. Instead, people now run and race for fitness and health, personal challenge and to feel the joy derived from putting one foot in front of the other.