Foot Locker, in partnership with ASICS, hosted a “Real Lives. Real Runners” film contest inviting filmmakers to seek out authentic runners and showcase why they run in a 1-minute clip. After several submissions, the top three were screened at an exclusive Foot Locker and ASICS America event on Oct. 26. The panel of judges, including Olympic medalist and American marathon record holder Deena Kastor, ESPN sports business analyst Darren Rovell, and New York Road Runners Chairman of the Board George Hirsch, had selected Evan Kelman’s “The Push” as the winner for “showcasing what running means to people from all walks of life,” according to the ASICS America senior director of marketing, Shannon Scott.
“The Push” features Marco Reininger, a real life runner and U.S. Army veteran living in New York, who runs everyday for his brothers in arms. “When I run, I run with them, those who made it home and those who didn’t. We run as a unit. We keep going,” says Reininger’s voice-over in the film.
The contest was initially launched in June with MOFILM and intended for promotion in time for this year’s New York City Marathon. “The Push” will air nationally on Nov. 1 during the broadcast of the NYC Marathon on ESPN2 from 9 a.m. to 12:30 p.m. ET.
The other top four film submissions can viewed on the Real Lives. Real Runners website.